Content Writing Guidelines | Do’s and Don’ts

dos and dont to help you scale as a technical writer

Effective content writing requires a list of dos and don’ts. This will help you write content that enhances readability, quality, and SEO performance.

Whether experienced or novice, content writers might need guidance while generating various content writing materials. Content writers often make errors like skipping critical phases or focusing too much on the less significant elements in the content production process. They could disregard or forget that a changing world requires an ever-evolving writing style. If you have been requested to write content for a website, your first objective should be to provide interesting and intriguing material. Good content writing is a skill that takes time and repetition to master. Don’t panic if you need clarification about what to write or what not to write; think about the dos and don’ts of content authoring, as we have provided in this guide.

For newbies or beginner content writers, check out our previous article on how to get started in content writing!

technical writing

Content writers need to be trained and educated by marketing managers or content heads. With this training, content writers may enhance their writing skills and adapt them to the modern digital environment. We have outlined the dos and don’ts for effective content writing to assist you in educating other writers or even yourself. By reading on, discover what to do and what not to do while creating content!

Table of Contents

The Dos and Don’ts in content writing

The essential guidelines you need to follow to produce content that sells are listed in this section. These guidelines include grammar, SEO, tone, and writing style, among other writing-related topics. You can engage and communicate effectively with your target audience by paying attention to them. Now let’s thoroughly examine the dos and don’ts of creative content writing.

Dos of Content Writing

Plan a Content Outline:

When I say planning – what do I mean? It serves as a step-by-step manual for approaching the writing process. Start organizing your activities by outlining the subject, objectives, and content format. Making a timetable and listing each phase is one approach. Create the article outline after that. As the framework for your writing, start by dividing it into parts and giving each one a name. The following would be the outline of this blog post:

  • Meta Description – A short summary of this post
  • Introduction – the first part that states the aim and goal of the post
  • Body – the dos and don’t of content writing
  • Conclusion – An overall summary

The summary of the material you just read is concise and to the point. You may include as much information as you want, from citations to publications that inspired your choice of words, phrases, and sentences.


Outstanding research is the foundation for great content ideas. You must do considerable research to provide your audience with good stories, intriguing ideas, and pertinent data. All of these support maintaining your target audience’s interest in your material. More significantly, researching before producing content enables you to compile your ideas coherently. It also aids in your development as an authority on the subject of your writing. When researching your next powerful blog article, consider what you read online. Always seek facts from reliable, trustworthy sources.

Keep your writing on point:

When writing an essay, you must research the subject extensively and then maintain focus. Google will get confused if you go from subject to subject and will add a ton of extra keywords to the mix. Your score for each term will decrease the more diverse and unconnected they are. To prevent keyword cannibalization, do a comprehensive keyword analysis before creating the article rather than later.

Create quality content:

Nothing is more crucial than publishing engaging, informative, and helpful material. Excess optimization, length, and offensive backlinks don’t matter. In the end, your material must be excellent. The rest is just a side note. Nowadays, it isn’t easy to come up with genuinely original writing. But it’s conceivable. You may approach that subject differently or give your readers some original advice. Your audience and Google will always reward you for that, in our experience.

Avoid Plagiarism:

One of the most fundamental regulations is to avoid plagiarism. Your instructor’s advice about plagiarism and how to never use it still holds today. Although drawing inspiration from other places is possible, you should always create content and avoid rewriting existing articles. Furthermore, if Google or other search engines find duplicate material on your website, they may penalize your website or even remove it from search results. This is not only unethical, but it also damages your reputation.

Pay attention to your target audience:

It would help if you wrote freely and without boundaries, but you must also understand your target audience’s demographics and psychographics. In other words, whereas psychographics may be quantified since they include views, values, and interests, demographics are quantifiable data like age, gender, location, job titles, marital status, etc. Having the data on hand makes it easier to ascertain your audience’s demands, desires, and requirements. As a result, keeping your audience interested requires changing your material. There is a saying that writing is useless if you don’t know your intended audience.

Don’ts of Content Writing

Don’t avoid Keyword Usage:

When learning to create high-quality written material, one should keep search engine optimization (SEO) in mind. To guarantee that the content will appear in search results, use SEO, which involves inserting relevant keywords, meta descriptions, and inbound and outbound connections. This is done to ensure that people see the post you are reading right now when they search for “do’s and don’ts of content writing.” Additionally, search engines guarantee organic website traffic. You should thus undertake proper keyword research and prioritize the terms with the greatest search traffic. Writing SEO content is a method of reaching out to prospective clients online to accomplish company marketing objectives.

Don’t copy & paste:

We prioritize creating original material above copying everyone else’s writing. To get more hits, you must ensure that your content is distinctive. Avoiding hot subjects is one way to do it since you risk becoming buried in the flood of other writings on them. However, your organization may force you to write about a tiresome subject. Consider offering a new perspective on the issue and putting your spin on it in such an instance. Give them something fresh since they’re sick of the same old stuff!

Don’t Use complex vocabulary:

Your audience will need more technical language to understand your information. They will likely stop reading your blog posts and articles if they find them difficult to read and comprehend. As a consequence, people could completely give up reading your information. In such a case, it’s possible that search engines won’t find your material to be interesting. As a result, you need to use understandable and straightforward language. It’s a good idea to explain technical jargon in as few words as possible, even when writing technical information for an informed audience. Use readability-enhancing software like Hemingway Editor.

Don’t ignore the readers’ needs:

Even if you may be quite knowledgeable about various subjects, your readers may need to be more knowledgeable. Connect with your readers via your content by addressing their needs personally.


Contrary to common assumptions, generating content involves trial and error. Nobody can promise certain outcomes, but the objective is to continuously analyze blog data and produce quality content. Therefore, to assist you in producing material that adds value for your audience, we have outlined the dos and don’ts of content writing.

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